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Linguopragmatic Features Of Social Advertisements In English And Uzbekistan

Authors

  • Mutabar Gafurova

    Master student of the Kokand State Pedagogical Institute
    Author

Keywords:

advertising, linguopragmatics, social advertising, semiotics, cultural difference, persuasiveness, communicative purpose

Abstract

This article analyzes the linguo-pragmatic features of social advertisements created in English and Uzbek. Advertising language is a specific type of communication aimed at conveying a social idea, shaping behavior, and motivating positive action. The study examines the semiotic, linguistic, psychological, and stylistic features of advertising texts as well as their persuasive power and cross-cultural differences.

References

1. Cook, G. (1992). The Discourse of Advertising. Routledge.

2. Leech, G. (1983). Principles of Pragmatics. Longman.

3. Nida, E.A. & Taber, C. (1969). The Theory and Practice of Translation. Brill.

4. Fairclough, N. (2001). Language and Power. Longman.

5. O‘zbekiston Respublikasi 'Reklama to‘g‘risida'gi Qonuni, 2021-yil.

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Additional Files

Published

2025-10-29

Issue

Vol. 1 No. 4 (2025): International Conference on Global Trends and Innovations in Multidisciplinary Research

Section

Articles

How to Cite

Gafurova, M. (2025). Linguopragmatic Features Of Social Advertisements In English And Uzbekistan. International Conference on Global Trends and Innovations in Multidisciplinary Research, 1(4), 252-253. https://www.tlepub.org/index.php/2/article/view/418