An Integrated Methodological Approach To Assessing The Competitiveness Of Small Businesses
Keywords:
Small business competitiveness; integrated methodology; strategic assessment; internal capabilities; external environment; innovation; business strategy; performance evaluation.Abstract
Traditional methods of evaluating competitiveness often fail to capture the complex, multidimensional nature of small business operations. This study proposes an integrated methodological approach that combines internal capabilities, external environment factors, and strategic orientation to provide a holistic assessment of competitiveness in small businesses. The framework uses a combination of qualitative and quantitative indicators—such as human capital, innovation, financial health, market dynamics, and strategic adaptability—to generate a nuanced diagnostic tool. A sample evaluation table demonstrates how the framework can be used to assess strengths and identify areas for improvement. This approach supports small business owners, policymakers, and consultants in crafting targeted strategies for sustainable growth and resilience. Ultimately, the integrated assessment model offers a practical and flexible pathway to understanding and enhancing small business competitiveness in a dynamic business environment.
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