Uzbekistan In The Smart Tourism Market: Digital Marketing And Innovative Approaches
Keywords:
tourism, smart tourism, marketing, VR, AR, AI, technology, digital marketing, influencers, SEO.Abstract
This research article examines the promotion of Uzbekistan's smart tourism potential on the world stage using modern marketing strategies. The main objectives are to identify the main smart tourism resources in Uzbekistan, analyze the desires of the target audience, and develop effective marketing strategies based on modern technologies.
As a methodology, an extensive study of scientific literature on smart tourism and destination marketing was carried out, data was collected through surveys and interviews with tourists, industry experts, and stakeholders. Also, analysis was carried out on the examples of successful smart tourism campaigns in other countries.
The main conclusions show that Uzbekistan has a rich cultural and historical heritage, as well as a growing technological infrastructure necessary for the development of smart tourism. Audience analysis highlights the importance of marketing strategies tailored to different demographic groups.
The proposed modern marketing strategies include: digital marketing (SEO, social media, content marketing), as well as strengthening advertising campaigns through the use of AR (augmented reality) and VR (virtual reality) technologies. Cooperation with technology companies and influencers is recommended.
Data analytics is seen as a key tool in understanding tourist behavior. This allows for the creation of personalized experiences through smart technologies. Despite the challenges, effective solutions to them are proposed.
The article concludes with a summary of the main conclusions and specific strategies for promoting Uzbekistan’s smart tourism potential in the global market. The research results are of practical importance for policymakers, industry experts, and academics.
References
Buhalis, D., & Amaranggana, A. (2014). Smart tourism destinations: Enhancing tourism experience through personalisation of services. In Information and communication technologies in tourism 2014 (pp. 377-389). Springer.
Li, X. (2019). Smart tourism destination marketing: A case study of Singapore. Journal of Destination Marketing & Management, 12, 17-25.
Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2015). Smart tourism: Foundations and developments. Electronic Markets, 25(3), 179-188.
Wang, D., Li, X., Li, Y., & Huang, D. (2018). Smart tourism destinations: An extended agenda. Tourism Tribune, 33(7), 15-20.
Shin, D. H., Lee, H. J., & Lee, Y. (2019). Understanding the determinants of smartphone applications’ success: The case of Visit Korea with AR application. Telematics and Informatics, 41, 73-83.
Neidhardt, J., Wolter, J., Hitzel-Kronenberg, K., & Butz, A. (2016). A taxonomy of smart tourism destination information and communication infrastructures. In Information and communication technologies in tourism 2016 (pp. 443-455). Springer.
Pan, B. (2018). A review of smart tourism literature. Tourism Review, 73(1), 88-104.
Xiang, Z., Du, Q., Ma, Y., & Fan, W. (2017). A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism. Tourism Management, 58, 51-65.
Ruziev, S., Rasulov, H., & Yusupov, A. (2022). MEHMONDO'STLIK VA TURIZM SANOATIDAGI BOSHQARUV SOXALARIDA GENDER XILMA-XILLIGI. PEDAGOGS jurnali, 2(2), 156-173.
Boburmirzo, K., & Boburjon, T. (2022). Exchange rate influence on foreign direct investment: empirical evidence from cis countries. International Journal Of Management And Economics Fundamental, 2(04), 19-28.
Yusupov Abbosxon Aliyevich. (2023). METHODOLOGICAL PRINCIPLES OF USING HUMAN RESOURCES IN THE ACTIVITY OF SMALL BUSINESS SUBJECTS. Intent Research Scientific Journal, 2(3), 182–187. Retrieved from https://intentresearch.org/index.php/irsj/article/view/67
Umarov, O. (2023). MADANIY MEROS TURIZMI: ASOSIY TENDENSIYALAR, RIVOJLANISH VA MUAMMOLAR (OʻZBEKISTON VA TURKIYA MISOLIDA). QO ‘QON UNIVERSITETI XABARNOMASI, 8, 78-80.
Omonjon, U. (2023). MICE TURIZMI ORQALI O‘ZBEKISTONNING TURISTIK SALOHIYATINI TARG‘IB ETISH OMILLARI. QO‘QON UNIVERSITETI XABARNOMASI, 251-252.
Мамаджонова, Ш. Ш. (2025, April). СОВРЕМЕННЫЕ МЕТОДЫ И ТРУДНОСТИ ПРЕПОДАВАНИЯ РУССКОГО ЯЗЫКА В СИСТЕМЕ ВЫСШЕГО ОБРАЗОВАНИЯ. In CONFERENCE OF MODERN SCIENCE & PEDAGOGY (Vol. 1, No. 1, pp. 334-338).
Abduraxmonova, N. A. (2025). BO ‘LAJAK BOSHLANG ‘ICH SINF O ‘QITUVCHILARINING IJODIY FAOLLIGINI OSHIRISHDA PEDAGOGIK KO ‘NIKMALARNING ROLI. Inter education & global study, (1 (1)), 15-21.
Nigoraxon, A., & Bibirobiya, U. (2024). BOSHLANG’ICH SINFLARDA MATEMATIKA FANIDAN TARIXIY MATERIALLARDAN FOYDALANISH. University Research Base, 72-75.
Nigoraxon, A. (2024). IJODIY FAOLIYATINI TAKOMILLASHTIRISHDA BO ‘LAJAK BOSHLANG ‘ICH SINF O ‘QITUVCHILARINING INDIVIDUAL-SHAXSIY SIFATLARI. University Research Base, 55-58.
Abduraxmonova, N. (2022). BOʼLAJAK BOSHLANGʼICH SINF OʼQITUVCHILARINI METODIK TAYYORGARLIGINI TAKOMILLASHTIRISH MUAMMOSINING PEDAGOGIK ZARURIYATI. Science and innovation, 1(B8), 2114-2121.
Downloads
Additional Files
Published
Issue
Section
License
Copyright (c) 2025 Both journal and authors
This work is licensed under a Creative Commons Attribution 4.0 International License.