Issues Of Increasing Product Competitiveness In Industrial Enterprises

Abstract

The global industrial landscape is characterised by hyper-competition, rapid technological change, and evolving customer demands, making the sustained competitiveness of products a paramount concern for industrial enterprises. This research paper addresses the critical issues confronting industrial firms in their pursuit of enhanced product competitiveness. The central problematic is the complex interplay of internal firm-specific capabilities (e.g., innovation, efficiency, and quality management) and dynamic external market forces (e.g., market structure, globalisation, and technological disruption). Through a comprehensive literature review and a proposed methodological framework for assessment, the study identifies core challenges, including the necessity of integrating multiple forms of innovation, the imperative for supply chain resilience, and the critical role of data and artificial intelligence adoption. A hypothetical quantitative analysis, incorporating factors such as R&D intensity, operational efficiency, and market share growth, is used to illustrate the measurable impact of strategic focus areas. The findings underscore that a singular focus on cost or quality is insufficient; sustained product competitiveness demands a holistic strategy encompassing technological foresight, dynamic organisational agility, and a commitment to environmental, social, and governance (ESG) factors.