Lexical and semantic analysis of the word “Influencer”
Keywords:
Lexical analysis, Semantics, Influencer, Digital Communication, Generational Perception, Social Media.Abstract
The term “influencer” has become a new lexical construct as social media continues to transform digital communication. The term’s conceptual bounds are still ambiguous despite its widespread use, and various demographic cohorts frequently interpret it differently. The goal of this study is to find out how people of different age groups living in Uzbekistan understand the term “influencer”. 91 participants in three different age groups – adolescents (10–18), emerging adults (18–25), and adults (25+) participated in a descriptive survey. Data from survey respondents was gathered using a Google Form because this platform is very accessible and has a user-friendly interface for responders of all ages. According to the study’s findings, the term’s vocabulary development is indicative of a larger cultural trend toward uncertain consumption of digital authority.
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