The Specific Features of National Image Formation of the Republic of Korea
Keywords:
Republic of Korea, national image, soft power, cultural diplomacy, digital diplomacy, geopolitics, Hallyu, national brandingAbstract
The contemporary system of international relations is increasingly defined by competition among states for influence, legitimacy, and global recognition. In such an environment, the construction of a positive national image has become a strategic priority. The Republic of Korea stands out as a successful example of how a country can transform its global perception through the integration of cultural diplomacy, economic development, digital communication, and geopolitical strategy. This paper examines the specific features of South Korea’s national image formation by analyzing its historical evolution, the role of soft power, and the impact of the Korean Wave (Hallyu). Special attention is given to cultural exports such as K-pop and cinema, as well as the use of digital diplomacy in shaping global narratives. The study also explores the role of multinational corporations and international organizations in strengthening South Korea’s global image. The findings demonstrate that South Korea’s experience offers a comprehensive and adaptable model for developing countries seeking to enhance their international reputation and competitiveness.
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